Discover Central Massachusetts

The mission of Discover Central Massachusetts is to market Central Massachusetts as a competitive destination for travel and tourism; as well as conventions, meetings, and events. Worcester, which is located in the center of the region, is the state’s second-largest city, and the second-largest city in New England.

Travel, tourism, and hospitality are important industries in the Central Massachusetts economy. Tourism represents the third largest industry in the Commonwealth of Massachusetts. More than 3,220 people are employed in tourism-related jobs in Central Massachusetts alone, accounting for a payroll of over $90 million annually. Travelers spend nearly $500 million in the Central Massachusetts region, resulting in local tax receipts of $10.8 million. Tourist expenditures include everything from lodging, entertainment, dining, transportation, and fuel; local businesses rely on the business of visitors to the region.